In March, the Puerto Rican singer Rauw Alejandro played “Todo De Ti” for his label for the first time. While reggaeton loops served as the jet fuel that helped launch Spanish-language pop into global prominence during the 2010s, the drums in Alejandro’s new single are flat and square, landing on …
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J Balvin isn’t the star of his latest video; barbers, gift shop owners, florists, and street vendors are. In a content partnership with UPS — yes, the mail service, which funded, filmed, and branded the video — the Medellín-born star is highlighting the entrepreneurial spirit of his roots. “The Latino …
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After his Black Eyed Peas-assisted hit “Ritmo (Bad Boys for Life),” was crowned the Number One Latin song by the end of 2019, J Balvin aims to continue his winning streak. This Thursday, he released a brand new track, titled “Morado,” his first single of 2020. “Morado,” which means “purple” …
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Colombia’s viral chart is generally awash in tuneful reggaeton — the dominant sound of commercial pop in that country, with its tightly programmed beats and curt rumbles of bass. But in June 2018, an unusual song rocketed to the top of the Spotify ranking: “La Mitad De La Mitad” by …
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