Tag Archives: features

Get Ready for a Music-Making 'Arms Race' in 2021

Robb McDaniels has a habit of seeing around corners. The Los Angeles-based exec foresaw the independent artist boom long before many of his competitors, when he founded indie distributor Ingrooves — since acquired by Universal Music Group — in 2002. After leaving Ingrooves in 2014, McDaniels foresaw a related trend: …

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Inside TikTok's Hidden Hit Machine

This spring, Curtis Waters was bored out of his mind in quarantine in North Carolina. So he did what millions of other teens and young adults in America were doing: He went on TikTok. The 20-year-old indie-pop singer and his brother made a goofy dance video to Waters’ vibey tune …

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