As I glance at our society today in 2022, I can’t help but notice something I’d like to share with other business owners, entrepreneurs and hustlers. It seems like everyone is a “boss” and every startup is the next big thing. Between the constant emails from new companies that pop …
Read More »Has Streaming Amplified the Culture of Instant Gratification?
There’s a dichotomy for almost every professional working in the music industry: the side of us that loves the evolution of streaming as a fan, and the side that knows how difficult streaming has made the music industry. As a fan, I can say with near 100% certainty that my …
Read More »The Basics of Marketing to Gen Z
Everyone wants to market to Gen Z. They are, after all, the new generation of consumers —and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers. They hold brands to high standards and you won’t find them in the traditional marketing channels. In …
Read More »How to Practice Prosocial, Altruistic and Empathetic Gratitude
In the year A.D. 60, the ancient Roman Empire was a place of great power and great control, with a conquering foothold over half the world. On the outside, it had all the trappings of success. But beyond the surface, it also had the trappings of a society that would …
Read More »My Tip for Cannabis Brands Based on the Historical Scope and Market Growth of Cannabis-Infused Wine
Infused beverages are one of the hottest sectors of the cannabis industry right now. In 2020, infused beverage sales grew by 40 percent, from $67.8 million to $95.2 million. Though cannabis-infused wine brands that exist in the market, such as my brand, House of Saka, or our friends (competitors) Viv …
Read More »15 Culture Leaders Share Their Tips for Developing a Great Business Concept
For many people, the hardest part of starting a business is coming up with a concept. No matter how many ideas you might have on the back burner, choosing the right one to execute can feel intimidating. This is especially true in the culture space, where the stakes are high …
Read More »My Thoughts on How Brand Leaders Can Join the Conversation on Clubhouse
Did you receive an invite? It seems everyone’s excited to get an exclusive invite to the audio-only latest social media craze that’s Clubhouse. This ultra-exclusive platform is having a blast since the founders invited hundreds of friends and friends of friends, including celebrities, influencers and billionaires, to be part of …
Read More »Why the Future of Cannabis Branding Could Be Determined on the East Coast
2020 was a consequential year for legal cannabis. The industry provided essential services to millions of patients and recreational consumers throughout the pandemic while leading multistate operators (MSOs), including Curaleaf, Green Thumb Industries and Cresco Labs closed out the year with record revenues north of $150 million. (Full disclosure: MATTIO …
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