Travis Kelce jersey wouldn’t have hit Goldin 100 auction list without Taylor Swift 'boost,' says Ken Goldin

Kelce's jersey value has skyrocketed due to his pop star girlfriend, says Goldin Auctions CEO

The gear of three-time Super Bowl champion Travis Kelce is growing in value.

Goldin Auctions launched its second annual Goldin 100 event in New York, which displays the rarest and most valuable collectibles of the year in a variety of categories.

The 2024 auction pulled in a Travis Kelce rarity: his 2014 first-year jersey with the Kansas City Chiefs.

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The tight end scored his first career touchdown catch while wearing No. 87, which was chosen by Goldin for its exclusive event.

Ken Goldin, CEO and founder of Goldin Auctions, told Fox News Digital in an interview that Kelce might not have been featured in the Goldin 100 if it weren't for his enhanced fame as a result of his relationship with girlfriend Taylor Swift.

travis kelce first year jersey

Goldin description: 2014 Travis Kelce Game-Used, Photo-Matched, First-Year Kansas City Chiefs Jersey — Worn In (3) Games — First Career Reception, First Career Touchdown. (Goldin / Fox News)

"His worldwide popularity and familiarity with everybody, due to Taylor Swift, has really boosted his prices and interest," he said.

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"If we were doing this event a year ago, we would not [have] consider[ed] a Travis Kelce item as … one of the 100 best."

split graphic of travis kelce, taylor swift and a kelce jersey

Travis Kelce of the Kansas City Chiefs, left, reacts after defeating the San Francisco 49ers during Super Bowl LVIII in Las Vegas. Right, Taylor Swift reacts during a Kansas City Chiefs game at Arrowhead Stadium on Oct. 22, 2023, in Kansas City, Miss (Goldin; Harry How/Jamie Squire/Getty Images / Getty Images)

The auction company expects Kelce's jersey to sell for around $50,000.

Goldin reported that he’s "100%" seeing an increased interest in Kelce collectibles.

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While Goldin projected that Kelce is "going to be a Hall of Famer" as one of the "greatest tight ends of all time," he said there’s more to his jersey than its existence as a "great item."

travis kelce jersey up for auction

Ken Goldin confirmed that there's been an increased interest in Kelce collectibles over the last year. (Goldin / Fox News)

"Maybe Taylor Swift will buy it and give it back to him as a present," Goldin said, laughing.

"We’ll see."

CLICK HERE TO GET THE FOX BUSINESS APP

The Goldin 100 is currently live at goldin.com, where bidding will continue on all items through June 1.

For more Lifestyle articles, visit foxbusiness.com/lifestyle.

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